Michael Beirut: Über Kunden

“Clients can be the best part of the design process.” Michael Beirut, seit 1990 bei Pentagram, hielt vor Kurzem einen sehr interessanten Vortrag bei einem sehr gut besuchten CreativeMornings (eine wiederkhrende Designrunde in NYC, organisiert von Tina Roth Eisenberg).

Eine Zusammenfassung von Soulellis Studio:
Michael Bierut talks about clients.

  • Clients can be the best part of the design process.
  • Clients are the difference between art and design.
  • My clients are the same as yours.
  • The right client can change anything.
  • The best clients love design, or don’t give a damn about it. (i.e., they have confidence)
  • The worst clients are somewhere in between. (i.e., they have fear)
  • Never talk about “educating the client.”
  • What makes a great client? Brains, passion, trust and courage.
  • “You’ll never go wrong when you work with someone smarter than you.” (Tibor Kalman)
  • Warning: Your great client may not be my great client.
  • Great clients lead to more great clients (and more great work).
  • Bad clients lead to more bad clients (and more bad work).
  • Bad clients take up more of your time than they should.
  • Meanwhile, we take great clients for granted.
  • The trick is to reverse this.
  • What do I owe a great client? Loyalty, honesty, dedication and tenacity.
  • Once you find a great client, never let them go.
  • If you can find five great clients, you’re set for life.
  • “You’d better find somebody to love.” (Jefferson Airplane)
  • Good luck.

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